P R O H O S
T O n l i n e
The Newsletter of Biotechnology Insight and Investment
AN OVER-THE-COUNTER TOPICAL HERPES CREAM
Date: 26 Jul 2000
AVANIR PHARMACEUTICALS was granted the first ever FDA approval of an over-the counter herpes simplex infection topical product. The most commonly used treatment for herpes now is a prescription medication called Zovirax, which is expensive. It seems that the newly approved product, doconasol cream 10%, reduces the length of time patients suffer the herpetic lesions that are painful, embarrassing and disfiguring.
It seems that more than eighty percent of adults in the U.S are carriers of the virus that causes cold sores - more than 20% of them develop symptoms that are characterized by blisters in the upper or lower lips. According to Avanir, the number of episodes that require treatments ranges from 100 to 130 million outbreak annually.
We believe that the product is filling an unmet medical need for a market that is huge. It all depends on marketing which will be conducted by the drug and marketing giant Smithkline Beecham.
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